Electic Art 3D - 'Kit Kat Melt' for Kit Kat
These carefully crafted images are a delicious combination of 3D,
photography and traditional model making. The wafer of the product
was created by a model making. The wafer of the product was
created by a model maker and shot in house at EA, with the specific
shape of the melting chocolate created completely in 3D. Careful
attention was required by the photographer to match lighting on the
wafer model to that of the virtual environment, adding to the realism
in the picture perfect confectionary seen in the final result.
Sean lzzard - "Eagle" for Olympus E620
A delicate balance between realism and a clear vision of the main subjects was
carefully crafted in this series of three very different images for the new Olympus
digital camera. Many hours of fine detail retouching employing expertly shot ice
by Sean Izzard resulted in these images of perfectly arrested dynamism.
Electric Art 3D - 'Touring Model' for Toyota
This dark, brooding image is a stunning example of the flexibility and power
of 3D. Several Toyota Camry manufacturer's models were combined in
virtual space to create the all new Toyota Touring body configuration.
Looming in the background like a concrete gargantuan of modern architecture,
this dark, angular environment was also created entirely in 3D to set an edgy
mood for this new performance model. Modeling, texturing and lighting in 3D
allowed for the quick and easy implementation of a reverse angle with all the
hard work already completed.
Stock Photography - 'Eye' for Sony Bravia
Armed with a set of stock images, each landscape in this series of images
promoting Sony's new Bravia television was painstakingly pieced together
and crafted through careful retouching and attention to detail. Electric Art
worked to find a balance between constructing a realistic landscape and
creating a engaging representation of an eye.
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