Electric Art 3D & Andreas Smetana - 'Australia's Next Top Model Spaceship'
The face of the public profile for Australia's Next Top Model, this spacious
spacecraft background was created in 3D, resulting in this eye-catching
modern, clean environment reminiscent of the unique interiors of Space
Odyssey:2001.
Electric Art 3D - 'Disassembled Car' for Dexion
Fenton Stevens had an interesting proposition for a sales brochure on the
dry subject of shelving for the shelving giant Dexion. Rather than just
presenting shelving as is, Fenton Stephens wanted to create a series of
abstract images that would encourage the potential client to think about
how they use shelving and organize space. To do this, they needed images
that presented the objects that would normally live on or in the storage units
floating in a unique "gallery" space.
The challenge was to lock down a point of view and a space that would
accommodate everything from a drill to a car, and light the objects beautifully.
The result is something only possible in 3D, a series of 12 unique images,
beautifully still, suspended in space like an industrial reinterpretation of a
Damien Hirst work.
Electric Art 3D - 'Sculpture' for Dexion
A Second companion brochure for shelving giant Dexion, this time focusing
on the technology behind their products. The challenge, create an impossibly
large scale interior with modern art gallery styling. A series of 6 intricate large
scale sculptures were created in 3D entirely from 3D modeled LCD screens,
robotic arms, cable systems and lasers and carefully posed within a wholely
computer generated environment.
A short animation of the hero sculpture was also created depicting a fly-through
in and around the space.
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