Electric Art Creates Toyota Brand Campaign

Electric Art joined forces with UK based typographer, iLoveDust, to realize Saatchi & Saatchi LA’s important brand repositioning campaign for Toyota in the US. Creatively working together, 3D typography was constructed from various materials appropriate to the copy and the brand. “Efficiency” was rendered from a gas pump and hose, “Dependability” was rendered from jumper leads, “Safety” was rendered from air bags, “Longevity” was rendered from stone, “Precision” was rendered from hi tech specialized tools, and “Innovation” was rendered from circuit boards. Electric Art worked with Creative Director Ryan Jacobs, Art Director Joshua Gilman, Art Director Michael Gurman, Account Executive Cody Ryder, Art Producer Cindy Rowe, Print Producer Lisa Stevens, Print Producer Rachel Dallas-Nobel, Typography 'ilovedust', Pre-press Primary Color, and Outdoor Printer Metromedia Technologies.

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