Andreas Smetana and Electric Art are featured in Archive Vol. 2-2010

Andreas Smetana is featured along with Electric Art in the miscellaneous section of the Archive Vol. 2-2010, page 77. Their aim with this job was to create eye catching images that emphasize the human factor that goes into running the NAVY. They used multiple shots of Naval talent to construct these enormous vessels. They were able to create, with Navel precision, the lines that formed the features and towers of the ships, combining the many shots to give the impression of depth and scale. Finally adding a treatment that brought the ships out as a whole, subduing the smaller elements, and making each image slightly different from the other. Andreas Smetana worked with GPY&R Melbourne, creatives: Chris Northam & Simon Bagnasco, and retouching team: Electric Art. To see more visit: www.smetana.net and www.electicart.com.au

Andreas Smetana is also featured in the beverages section of the Archive Vol. 2-2010. Campaign for Vodka Cruisers,"There's no law against mixing vodka with blood orange. Cruiser - Only guilty of tasting great," and "Putting passionfruit into lager isn't a crime." "The Australian government recently imposed dramatically increased taxes on alcopops. This campaign therefore shows the "post-hike" black market scenario.' Archive Vol. 2-2010, page 40.

Electric Art is featured in the automotive section of the Archive Vol. 2-2010, page 13. They combined 3d and photography to achieve the desired result of 3 pieces of technology being blasted into oblivion by the miniature RAV4 car. Electric Art needed to freeze a moment of destruction in a way similar to high-speed photography of bullets hitting objects. In most cases (excluding the couch), detailed 3d models were made of the objects and then shattered into thousands of pieces using physics based computer simulation. As well real things were smashed into thousands of pieces in the studio and shot with lighting to match 3d situations. The 3d pieces were then assembled with photo elements in retouching. All cars were rendered in 3d. Electric Art worked with Saatchi & Saatchi Syd; Art Director: Myles Alpress & Executive Creative Director: Steve Back.