Electric Art's Coors Light wins one of BEST ADS of the week, worldwide.

Electric Art's Creative Director, Bruce Bigelow, said the creative team at Draftfcb Chicago approached them with a real technical challenge - to create a mountain range in 3D "that was so beautiful it felt like one of those days on the slopes that's crisp and cold, and the powder is 6' deep, but you could ski in a T-shirt". To see more - click here This week's Best Outdoor & Ambient

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New Work from Andreas Smetana & Electric Art

Andreas Smetana shot for the Australian NAVY with GPY&R Melbourne. He worked with art director Chris Northam and CGI/retouching company Electric Art.

"Our aim with this job was to create eye catching images that emphasize the human factor that goes into running the NAVY. We used multiple shots of Naval talent to construct these enormous vessels. We were able to create, with Naval precision, the lines that formed the features and towers of the ships, combining the many shots to five the impression of depth and scale. Finally adding a treatment that brought the ships out as a whole, subduing the smaller elements, and making each image stand out against the other", Caroline Miller, senior retoucher at Electric Art.

To see more - please visit www.smetana.net & www.electricart.com.au

New Work Tracie Spence

Tracie Spence shoots for California Science Centers' newest exhibit "Ecosystems." To see more - visit traciespencephotography.com