Coming soon......new Sullivan & Lane portfolio.
Thursday, July 30, 2009
Friday, July 17, 2009
New Work at ELECTRIC ART
Electic Art 3D - 'Kit Kat Melt' for Kit Kat
These carefully crafted images are a delicious combination of 3D,
photography and traditional model making. The wafer of the product
was created by a model making. The wafer of the product was
created by a model maker and shot in house at EA, with the specific
shape of the melting chocolate created completely in 3D. Careful
attention was required by the photographer to match lighting on the
wafer model to that of the virtual environment, adding to the realism
in the picture perfect confectionary seen in the final result.
Sean lzzard - "Eagle" for Olympus E620
A delicate balance between realism and a clear vision of the main subjects was
carefully crafted in this series of three very different images for the new Olympus
digital camera. Many hours of fine detail retouching employing expertly shot ice
by Sean Izzard resulted in these images of perfectly arrested dynamism.
Electric Art 3D - 'Touring Model' for Toyota
This dark, brooding image is a stunning example of the flexibility and power
of 3D. Several Toyota Camry manufacturer's models were combined in
virtual space to create the all new Toyota Touring body configuration.
Looming in the background like a concrete gargantuan of modern architecture,
this dark, angular environment was also created entirely in 3D to set an edgy
mood for this new performance model. Modeling, texturing and lighting in 3D
allowed for the quick and easy implementation of a reverse angle with all the
hard work already completed.
Stock Photography - 'Eye' for Sony Bravia
Armed with a set of stock images, each landscape in this series of images
promoting Sony's new Bravia television was painstakingly pieced together
and crafted through careful retouching and attention to detail. Electric Art
worked to find a balance between constructing a realistic landscape and
creating a engaging representation of an eye.
Monday, July 13, 2009
Nathan Schroder Shoots for David Sutherland
Photographer Nathan Schroder shot
the new "outdoor fabric" Perennials campaign for David Sutherland in house. He worked with Art Director Tom Nynas. Nathan also shot a NBA spread of Tony Parker & Manu Ginobili for AmericanWay Magazine. Nathan worked with Art Director JR Arebalo.
Friday, July 10, 2009
Bill Cahill Shoots Sprite
Product photographer Bill Cahill shot the rebranding of Sprite with design firm Turner Duckworth. He worked with Art Director Emily Charette. He also shot asecond campaign for Sprite with Commonground Marketing. Bill Cahill also shot for PUR water filters with agency LPK in Ohio with Art Director Alan Kastner.
Thursday, July 9, 2009
New Work at ELECTRIC ART
Electric Art 3D & Andreas Smetana - 'Australia's Next Top Model Spaceship'
The face of the public profile for Australia's Next Top Model, this spacious
spacecraft background was created in 3D, resulting in this eye-catching
modern, clean environment reminiscent of the unique interiors of Space
Odyssey:2001.
Electric Art 3D - 'Disassembled Car' for Dexion
Fenton Stevens had an interesting proposition for a sales brochure on the
dry subject of shelving for the shelving giant Dexion. Rather than just
presenting shelving as is, Fenton Stephens wanted to create a series of
abstract images that would encourage the potential client to think about
how they use shelving and organize space. To do this, they needed images
that presented the objects that would normally live on or in the storage units
floating in a unique "gallery" space.
The challenge was to lock down a point of view and a space that would
accommodate everything from a drill to a car, and light the objects beautifully.
The result is something only possible in 3D, a series of 12 unique images,
beautifully still, suspended in space like an industrial reinterpretation of a
Damien Hirst work.
Electric Art 3D - 'Sculpture' for Dexion
A Second companion brochure for shelving giant Dexion, this time focusing
on the technology behind their products. The challenge, create an impossibly
large scale interior with modern art gallery styling. A series of 6 intricate large
scale sculptures were created in 3D entirely from 3D modeled LCD screens,
robotic arms, cable systems and lasers and carefully posed within a wholely
computer generated environment.
A short animation of the hero sculpture was also created depicting a fly-through
in and around the space.
Thursday, July 2, 2009
Andreas Smetana
"Not everyone has a little hairy arm coming out of the back of their head."
Andreas Smetana shot the new AT&T “hands-free” campaign with agency Fancy in San Francisco. He worked with creative director Geoff Edwards, Art Director Chris Massee, and Art Buyer Lori Marovich.
Check out his newly designed site at http://www.smetana.net/
Happy Summer!
Welcome to the Elizabeth Poje + Associates news source! We want to keep you updated on what our artists have been up to lately, so be sure to check in frequently.
Best,
Elizabeth Poje
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