Call it a case of art imitating life. Costa recently unveiled fish sculptures of a tarpon, blue marlin and bass -- built entirely out of its own sunglass parts -- in its new advertising campaign.
A mix of lenses, hinges, frame arms, nose pads, side shields and retainer cord segments from hundreds of Costa sunglasses went into building the mounted fish sculptures , currently on display in full-page, four-color ads in publications like Garden & Gun, Texas Monthly, Sport Fishing and Bassmaster.
Each fish was built using the sunglass lens color and frame technology necessary to catch that particular species. The blue marlin model glows with dozens of Costa's 580™ blue mirror lenses as scales and silver and black frame arms as fins. Side shields and retainer cords add realistic detail to the billfish body.
Green mirror lenses, nose pads and hinges work together to create a life like bass fish form. For the tarpon's scales, more than 150 Costa 580™ silver mirror and gray lenses were used. The fish also features frame arms to shape the fins and mouth, with a Costa 'C' logo accentuating its eye.
A mix of lenses, hinges, frame arms, nose pads, side shields and retainer cord segments from hundreds of Costa sunglasses went into building the mounted fish sculptures , currently on display in full-page, four-color ads in publications like Garden & Gun, Texas Monthly, Sport Fishing and Bassmaster.
Each fish was built using the sunglass lens color and frame technology necessary to catch that particular species. The blue marlin model glows with dozens of Costa's 580™ blue mirror lenses as scales and silver and black frame arms as fins. Side shields and retainer cords add realistic detail to the billfish body.
Green mirror lenses, nose pads and hinges work together to create a life like bass fish form. For the tarpon's scales, more than 150 Costa 580™ silver mirror and gray lenses were used. The fish also features frame arms to shape the fins and mouth, with a Costa 'C' logo accentuating its eye.
- Costa Sunglasses
